Campaign tracking made simple.

Uplifter is an all-in-one link management platform, that takes the complexity out of campaign tracking.

Ditch the spreadsheets and generate consistent tracking links, deliver clear reports on campaign effectiveness and automatically discover insights to improve your campaign ROI.

Built to make campaign tracking simple, for marketers, analysts and agencies.

The winning formula

1.

Campaign tracking made simple

UTMs, shortlinks and QR codes

Error-free links, every time

No bulky spreadsheets

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2.

Campaign reporting made simple

Best no-code data connector

End-to-end martech analytics

No complex data lakes

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3.

Campaign optimisation made simple

Best AI insights and reporting

Turn the needle and stop ad waste

No useless reports

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🏆

Marketing success made simple

Clean, consistent. complete data

Good decisions and super charged ROI

No budget wasted

Great campaigns are built on solid data – and that means rock-solid links.

One small typo and you lose traffic and derail all your tracking. You lose marketing data, and with it, your competitive advantage.

Don't build your next campaign on spreadsheets and best efforts. Generate dependable UTM codes based on your own taxonomy.

Push clean, granular campaign data to Google Analytics or Adobe Analytics. Automatically find, flag and fix errors, and make every penny of your budget count.

See how Uplifter helps:

Marketing teams >

Use clean data to turn the needle

Analytics teams >

Save time and increase trust

Agencies >

Grow accounts and profit

 All-in-one simplicity

UTM Builder >
Error-free campaign links every time

URL Shortener >
Get more clicks with trusted links

QR Code Generator >
Track every touchpoint

Campaign Dashboards >
Get your whole team data-driven

Blue Uplifter arrow

Free

Free - no credit card required


WHAT YOU CAN DO

  • 1 user

  • 1 workspace

  • Create campaign links

  • Create QR codes

  • Custom parameters

  • Compare performance

  • Help center support

Team Uplifter Arrow

Team

£29 (ex. VAT) per user/month


ALL OF FREE PLUS

  • Up to 10 users

  • Up to 3 workspaces

  • Create shortened links

  • Dropdown approval flow

  • Landing page monitoring

  • User permissions

  • Onboarding support

  • Free online training

  • Email support

Enterprise Uplifter Arrow

Enterprise

Talk to a consultant today


ALL OF TEAM PLUS

  • Unlimited users

  • Unlimited workspaces

  • Branded shortened links

  • Custom integrations

  • Open API

  • Single Sign On

  • Anomaly detection

  • Onboarding workshop

  • Custom training

  • Priority support

Why us?

  • Enterprise-grade onboarding, training and support.

  • Integration support from analytics experts.

  • Simple UX designed for all, not just engineers.

  • Cookie-less (no JavaScript tag) solution, GDPR compliant.

  • Pricing which scales with your growth and value.

  • Rapid support from a great team - who really cares.

  • London, UK based - with worldwide support.

  • Only ⭐⭐⭐⭐⭐ reviews on Trustpilot >

Alexander Holman-Butt (head of prodcut)

Real people, real expertise, real support, real fast.

Key features

  • Replace spaces to remove ugly %20 signs.

  • Enforce lowercase to stop case sensitivity duplication.

  • Enforce character limits to stop link truncation.

  • Block special characters to get readable, working links/tracking.

  • Custom parameters to segment links how you need.

  • Required or optional parameters to get the data you need.

  • Dropdown lists input fields to enforce uniform source/mediums.

  • Dropdown list approval flow to let users add new values easily.

  • Date input fields to add campaign start/end dates in your format.

  • Meta input fields to add notes like vanity URLs to links.

  • Different workspaces for different channels or brands.

  • User permissions to give users the right access, to the right people.

plus advanced ones

  • Dynamic parameters to only show utm_keyword if medium = PPC.

  • Branded short links increase clicks, track offline and clickthrough’s.

  • Custom QR codes track every online and offline touchpoint.

  • Landing page checker to check it loads, is fast and doesn’t redirect.

  • Landing page corrector add https://, fix page anchors and remove spaces.

  • Multiple link creator to create 100s of links fast.

  • Bulk CSV import to create 1000s of PPC links fast.

  • Learning module to teach everyone why/how to track like a pro.

  • LinkedIn certification to reward users who skill up on UTMs.

  • Advanced logic to meet any organisational need.

  • Missing feature? We probably have it or can build it. Talk to us >

  • Question? Try our FAQs >

Switching is easy

  • Free to try, no credit card required.

  • Less than 5 minutes to setup.

  • Upload your existing UTM spreadsheet.

  • Free training and LinkedIn certificate.

  • Enterprise grade onboarding available.

A must have for marketing teams
— Andrew Scott, White Marble Marketing
More transparency and cleaner data
— Olivia Pimanta, Marketing Analytics Product Owner
The team is always eager to help and is quick with responses, providing clear guidance and training.
— Kateryna Bilobrova, Marketing Data Analyst