Blog - Analytics made simple

Software which helps you create accurate, well-structured campaign / tracking links. These tracking links contain…

Yes! Its free to add UTMs codes to marketing links and use Google Analytics to review the performance of each link…

UTM Content is a small bit of code appended to the end of marketing links, designed to track what creative or asset the user clicked on…

UTM Campaign is a small bit of code appended to the end of marketing links, designed to track what promotion the user clicked on and share it with Google Analytics…

UTM (Urchin Tracking Module) codes are case sensitive. UTM codes help track website traffic by distinguishing one link from another …

UTM Medium is a small bit of code appended to the end of marketing links, designed to track where users came from and share it with Google Analytics / Ads…

UTM Source is a small bit of code appended to the end of marketing links, designed to track where users came from and share it with Google Analytics / Ads…

A redirect domain is memorable domain that then redirects to another landing page, which can contain a campaign code (UTMs) to track where users came from. They usually need to be setup on your CMS (Content management system).

Offline marketing campaigns do not have to be invisible to your analytics platform. They can be tracked using redirect domains, vanity URLs and QR codes.

There are three over-riding principles to good UTM management: Good governance, Quality data, Easy-to-use data.

UTM codes help you to answer:

There are five standard UTM parameters that Google Analytics recommends using:

UTM codes are like the synapses in a digital brain; little connections from your advertising to the Google Analytics on your website or in your mobile app, transferring data about the marketing that has made that visitor click through.

A UTM is a small piece of tracking code that goes after your landing page URL, which tells your analytics platform where the user came from.